You Can Play Project in Support of LGBT Athletes Launches
Posted Sun, 4 Mar 2012, 2:41pm
The You Can Play Project, led by NHL Scout Patrick Burke, son of Toronto Maple Leafs GM Brian
Burke and keynote speaker at OUTSPORT
TORONTO’s
2011 Fall Scrum, launched today, March 4th
with a PSA on NBC during the New York Rangers-Boston Bruins game. The spot featured eight NHL players voicing
their support and respect for LGBT athletes.
A full media blitz will follow over the next several days with a slow
reveal of other participating athletes over the next few weeks. The video of the PSA is at the end of this article.